For so long, online marketing success was measured by number of clicks.  That measurement of success, however, has shifted over the past 3 years from clicks to conversion rate optimization to increase conversions. A conversion occurs when a user visits your site and takes the desired action.  This action can include making a purchase, submitting a form, subscribing to a service, etc. The rate of these conversions is the percentage of your overall traffic that does what you want them to do, which can be significantly increased when optimized.

Conversion rate optimization is the key to achieving significant ROI in online marketing campaigns.  Who doesn’t like the sound of that?

Contact us to learn how to get more out of your online campaigns.

Feel a little naughty while cooling off at eno this summer.

eno at the Fairmont Chicago, Millennium Park introduces a new summer ice cream menu.  It’s never tasted so good to be so bad!  Guests can indulge with a decadent treat this summer with gourmet ice cream desserts at eno Wine Room.  Whether its guests capping off a long day of sightseeing or a Chicago local strolling back from a concert at Grant Park, eno’s luscious new ice cream menu is a perfect way to escape the summer heat.

Take a date and get twice the sinfulness with the Twisted for Two Banana Split. If you are of legal drinking age and love booze and ice cream, come in to enjoy the imbibed Must be Over 21 (Really) Chocolate, Strawberry and Cabernet Milkshake served with Whipped Cream and a Straw. And for those of you who feel really nutty, stop by eno for the Must Love Nuts treat featuring Pistachio, Buttered Pecan and White Chocolate Macadamia Nut flavored Ice Creams.
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Calling all wine aficionados and wannabe’s!

Are you a wine connoisseur? Or desire to be something close to that? Maybe you just enjoy a nice glass of Shiraz. Whatever the case, eno Wine Room at the Fairmont Chicago, Millennium Park is serving as your own personal sommelier.  Come in to enjoy this stylish oasis devoted to the culinary world’s three most sensual indulgences – wine, cheese, and chocolate.

Sign up for one of eno’s monthly ENOversity events, and eno’s knowledgeable wine enthusiasts will recommend pairings and answer questions. eno showcases 300 to 500 varietals of wine from around the world … offered by the bottle, glass, or flight. You can also savor 35 different cheese types – available as individual slices or flights – accompanied by dried fruit, honey, and nuts. Chocolate lovers can select from an ever-changing menu of handmade truffles and bars crafted by local chocolatiers.
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mySpa launched their new email campaign today enticing you to come in from the cold for a little winter love. Warm up inside and out with one of mySpa’s signature body wraps or massages!

mySpa is an exclusive downtown Chicago spa retreat in the Fairmont Chicago, Millennium Park. Spanning 11,000-square-feet, this sanctuary offers personalized massage, skincare, body treatments, a full-service fitness studio, and retail area featuring exclusive products from Red Flower, True, and Spa Ritual.

Come in from the cold and buff away those winter blahs!

http://www.myspachicago.com/