So. You and the team have worked real hard, impressed the bosses with a little brand refresh, you’re feeling real good about the new look. Now you’re about to launch a bright, shiny, new website, you’re hoping for a promotion… Because if you build it they will come, right? Um…No.
This question is one we at EIM get asked, well sometimes daily! Many of our clients have been with us for a long time, long enough that we work on their second, or even third website refresh with them (because as you should know, a website refresh every few years is typically a must!). The first time we worked on their site, SEO probably wasn’t a huge priority. Now? Well 99% of the time it’s a must-have. I mean, most websites are built with the goal of growing a business and increasing sales, right? Unless you are one of those businesses that is so busy you don’t want or need additional sales, then read on for WHY your new site needs a search engine optimization strategy.
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Once the year starts winding down and the months begin to get closer to the holiday season, there’s one thing lurking in the back of everyone’s mind (whether they like it or not), and that one thing is, you guessed it, shopping for the holidays. The feeling of the season-of-giving creeping up might give you a warm tingly feeling inside, or on the other hand completely stress you out. But in the end, the bitter realization is, that when this time comes around people will be spending money, and lots of it (no matter the state of the economy). The big difference these days is (with the economy in its current state), consumers are going to use every resource possible to find the best deal out there.
Although lots of people still do their shopping in stores, there is one resource that almost everyone utilizes. Yep, you said it, the Internet! I know this is a big surprise to everyone, but the important thing to focus on isn’t the fact that people use the Internet to do their shopping, but HOW they use it to shop.
There are a cornucopia of different resources (blogs, social networks, email services, rewards & directories, cross-shopping) that can be used to find information about products/deals, but one resource that single-handedly dominates all of them is, search engines. Take a peak at this graph from Hitwise -
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